
Bill Schmarzo
I am a pragmatic hands-on leader. Experienced in establishing, nurturing and empowering Data Science and Value Engineering teams, I uncover and monetize the business value buried in the organization’s data.
I am customer-facing. The Value Engineering methodology, which I created, drives customer collaboration (co-creation) and organizational alignment in identifying, validating, valuing and prioritizing the organization’s most important business use cases where data and analytics can have material impact.
I am value focused. Called the “Dean of Big Data,” I bring a business-first approach to helping organizations leverage advanced analytics and data science to uncover the customer, product and operational insights buried in the organization’s data that power digital transformation.
I drive data monetization. Uniquely integrated Design Thinking with Data Science I employ a “Rapid exploration, rapid testing, failure-empowering, continuously-learning” data science development methodology that enables the monetization of the insights buried in the data.
I am an influencer and innovator. Recognized as an industry leader in Big Data, Data Science, Design Thinking and Data Monetization, I integrate these disciplines to drive organizational empowerment and digital transformation.
I am a Professor and Educator. I developed and teach the “Big Data MBA” – a course for integrating data and analytics into the operations of the business – at University of San Francisco School of Management and National University of Ireland-Galway School of Business & Economics. I also lecture to numerous universities and organizations worldwide.
I am an author. I have written 4 books “Big Data: Understanding How Data Powers Big Business,” “Big Data MBA: Driving Business Strategies with Data Science” and the forthcoming “Economics of Data, Analytics and Digital Transformation;” and published over 350 industry-leading articles and educational videos on the application of Big Data, Data Science, AI / ML and IoT to drive data monetization and digital transformation.