James is a dynamic leader with more than two decades of experience in technology education and professional certification. He is the CEO of Denmark-based AI Academy, whose mission is to close the skills and cultural gaps affecting organizations undergoing AI transformation with science backed experiential learning principles which lead to authentic outcome-based training engagements.

He has held key international leadership roles, driving professional certification, brand evolution, and market expansion across Europe, the Middle East, and North America. His passion lies in connecting education with the evolving demands of the tech industry, making a lasting impact on learners and organizations alike.